1. Communication

• (i) Culture and Communication

  What is culture? Relationship between culture and mass media; communication in the cultural context; media as a vehicle of cultural transmission; representation and stereotyping in Mass Media.

• (ii) Communication and Social Change

  Social change: meaning; media as a catalyst for social change (with examples of various social movements).

2. Journalism

• (i) Qualities of a good Journalist

  Qualities of a good Journalist. An understanding of the following: a nose for News, inquisitiveness, language skills, trustworthiness, and empathy.

• (ii) Ethical Issues in Journalism

  A brief understanding of each of the following with examples: sensationalism, fake news, paid news, plagiarism, advertorials, partisan reporting, and sting operations.

3. TV

A. Advertising

• (i) Advertising concepts & process
• (ii) Functions of Advertising
• (iii) Types of Advertising (Cross promotions, Merchandise, Convert Advertising),
• (iv) Forms of Advertising

B. Film

• (i) Pre-Shooting Stage
• (ii) Shooting Stage
• (iii) Post-Shooting Stage

4. Radio

• (i) Writing for Radio

  Characteristics of a Radio Script: conversational language, active voice, simple sentences, avoidance of technical jargons, and capability of creating imageries.

• (ii) Recording Radio Programmes

  Brief understanding of the radio studio and transmission equipment: types of microphones; amplifier, sound mixer, speakers; audio recording.

• (iii) Radio Jockeying

  Role of a radio jockey; skills required: command on language (spoken and written), connectedness with the audience; knowledge about the recording equipment.

5. Cinema

• (i) History of Cinema

  A brief understanding of the early experiments done by the following: Lumiere Brothers, John Grierson, Robert Flaharty and Dada Saheb Phalke.

• (ii) Cinema Genres

  Defining genre theory; an understanding of the various types of genres (with suitable examples): action, westerns, comedy, crime, drama, fantasy/sci-fi, historical, animation, romance and musical.

• (iii) Cinema and Social Change

  Parallel Cinema movement in India: Issues depicted and low budget production process (with reference to examples such as Shyam Benegal’s Manthan).

6. Social Media

• (i) Definition of Social Media

• (ii) Types of Social Media Platforms

  Self-explanatory.

• (iii) Role of Social Media in Democracy.

  Role of social media in creating collective identities with reference to sharing of information; cyber activism (with suitable examples)

• (iv) Cyber Crime

  Understanding online bullying, stalking, trolling, online frauds

• (v) Netiquettes.

  Meaning and importance of netiquettes; an understanding of netiquettes such as: identification of oneself; respect for others’ privacy, use of appropriate language and imagery; do not spam.

7. New Media

• (i) Internet as the meeting point of all the mass media.
• (ii) Broadcasting
• (iii) Mass communication model of a few transmitting to a vast number of receivers.
• (iv) Gigantic organization.
• (v) Huge technical infrastructure.
• (vi) Large-scale revenue.
• (vii) The changed paradigm due to the Internet.
• (viii) Empowering an individual to post data on the Internet.
• (ix) Information, message in one medium triggering off activity in the others.
• (x) Many sources of the same information.
• (xi) Distribution of the information between individuals on an unprecedented global scale.
• (xii) Rapidity of opinion generation on a local, national, and global scale.
• (xiii) The socio-political implications of the new information order.
• (xiv) The strengthening of democracy.
• (xv) Emerging trends in Mass Communication.