Unit 1: Entrepreneurial Opportunity

• Sensing Entrepreneurial Opportunities
• Environment Scanning
• Problem Identification
• Idea fields
• Spotting Trends
• Creativity and Innovation

Selecting the Right Opportunity

Unit 2: Entrepreneurial Planning

• Forms of business organization- Sole proprietorship, Partnership, Company

• Business Plan- Concept, Format

• Components- Organizational plan, Operational plan, Production plan, Financial plan, Marketing plan

  Human Resource planning

Unit 3: Enterprise Marketing

• Marketing and Sales Strategy
• Branding, Logo, Tagline
• Promotion Strategy

Unit 4: Enterprise Growth Strategies

• Franchising- Concept, types, advantages, limitations
• Mergers and Acquisition- Concept, reasons, types

Unit 5: Business Arithmetic

• Computation of Working Capital
• Inventory Control and EOQ (Economic Order Quantity)
• Return on Investment (ROI) and Return on Equity (ROE)

Unit 6: Resource Mobilization

• Capital Market - Primary
• Angel Investor: Features
• Venture Capital: Features, Funding