Prepare for CUET UG Business Studies

Welcome to the comprehensive Business Studies preparation hub for CUET UG. This page organizes all available study materials, video lectures, practice questions, exams, and resources in one place.

📹 Video Lectures

Unit 1: Nature and Significance of Management

• Nature of Management: Concept, Objectives, Importance

Unit 2: Principles of Management

• Principles of Management: Meaning, Nature, and Significance

Unit 3: Business Environment

• Business Environment: Meaning and Importance

Unit 4: Planning

• Planning: Meaning, Features, Importance, and Limitations

Unit 5: Organizing

• Organizing: Meaning and Importance

Unit 6: Staffing

• Staffing: Meaning, Need, and Importance of Staffing

Unit 7: Directing

• Directing: Meaning, Importance, and Principles

Unit 8: Controlling

• Controlling: Meaning and Importance

Unit 9: Business Finance

• Business Finance: Meaning, Role, Objectives of Financial Management

Unit 10: Financial Markets

• Concept of Financial Market: Money Market - Nature Instruments

Unit 11: Marketing

• Marketing: Meaning, Functions, Role

Unit 12: Consumer Protection

• Importance of Consumer Protection

Unit 13: Entrepreneurship Development

• Entrepreneurship Development: Concept, Functions, and Need

💡 Study Tips

1. Start with the Syllabus: Understand the complete syllabus before diving into topics
2. Follow the Video Lectures: Watch lectures organized by units for structured learning
3. Make Notes: Review study notes and create your own summaries
4. Practice Regularly: Solve practice questions to test your understanding
5. Take Mock Tests: Attempt exams to assess your preparation level

🔗 Related Subjects

Business principles and management

Explore these related subjects to strengthen your preparation:

• Accountancy
• Economics

📋 Important Prerequisites

Master these foundational topics for better understanding:

• Business Organization
• Marketing Basics

🎯 Career Opportunities

This subject opens doors to:

• Business Manager
• Marketing Executive
• Entrepreneur
• HR Manager

🧭 Quick Navigation

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Total Resources: 13 Video Lectures | 0 Notes | 0 Practice Questions | 0 Exams

Principles and Functions of Management

• Unit I: Nature and Significance of Management

  • Management – concept, objectives, importance.
  • Nature of management; Management as Science, Art, Profession.
  • Levels of management – top, middle supervisory (First level).
  • Management functions – planning, organizing, staffing, directing, and controlling.
  • Coordination – nature, and importance.

• Unit II: Principles of Management

  • Principles of Management – meaning, nature, and significance.
  • Fayol’s principles of management.
  • Taylor’s Scientific Management – Principles and Techniques.

• Unit III: Business Environment

  • Business Environment – meaning and importance.
  • Dimensions of Business Environment – Economic, Social, Technological, Political, and Legal.
  • Economic Environment in India;Impact of Government Policy Changes onBusiness and Industry,with special reference to the adoption of the policies of liberalization privatization, and globalization.

• Unit IV: Planning

  • Meaning, features, importance, and limitations.
  • Planning process.
  • Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme

• Unit V: Organising

  • Meaning and importance.
  • Steps in the process of organizing.
  • Structure of organization – functional, and divisional.
  • Formal and informal organization.
  • Delegation: meaning elements and importance.
  • Decentralization: meaning and importance.
  • Difference between delegation and decentralization.

• Unit VI: Staffing

  • Meaning, need, and importance of staffing.
  • Staffing as a part of Human Resources Management.
  • Steps in the staffing process.
  • Recruitment – meaning and sources.
  • Selection – meaning and process.
  • Training and Development – meaning, need, methods – on-the-job and off-the-job methods of training.

• Unit VII: Directing

  • Meaning, importance, and principles.
  • Elements of Direction:
    • Supervision – meaning and importance
      • Motivation – meaning and importance, Maslow’s hierarchy of needs; Financial and non-financial incentives.
    • Leadership – meaning, importance; qualities of a good leader.
    • Communication – meaning and importance, formal and informal communication; barriers to effective communication.

• Unit VIII: Controlling

  • Meaning and importance.
  • Relationship between planning and controlling.
  • Steps in the process of control.
  • Techniques of controlling.

Business Finance and Marketing

• Unit IX: Business Finance

  • Business finance – meaning, role, objectives of financial management.
  • Financial planning – meaning and importance.
  • Capital Structure – meaning and factors.
  • Fixed and Working Capital – meaning and factors affecting their requirements.

• Unit X: Financial Markets

  • Concept of Financial Market: Money Market – nature instruments;
  • Capital market: nature and types – primary and secondary market.
  • The distinction between capital market and money market.
  • Stock Exchange – meaning, functions, NSEI, OCTEI, Trading Procedure.
  • Securities and Exchange Board of India (SEBI) – Objectives, Functions.

• Unit XI: Marketing

  • Marketing – meaning, functions, role.
  • The distinction between marketing and selling.
  • Marketing mix – concept and elements:
    • Product – nature, classification, branding, labeling, and packaging
    • Physical distribution: meaning, role; Channels of distribution, – meaning, types, factors, determining the choice of channels.
  • Promotion – meaning and role, promotion mix, Role of Advertising and personal selling; objections to Advertising.
  • Price: factors influencing pricing.

• Unit XII: Consumer Protection

  • Importance of consumer protection.
  • Consumer rights.
  • Consumer responsibilities.
  • Ways and means of consumer protection – Consumer awareness and legal redressal withspecial reference to the Consumer Protection Act.
  • Role of consumer organizations and NGOs.

• Unit XIII: Entrepreneurship Development

  • Concept, Functions, and Need.
  • Entrepreneurship Characteristics and Competencies.
  • Process of Entrepreneurship Development.
  • Entrepreneurial Values, Attitudes, and Motivation – Meaning and Concept